The CE Advanced Standing Diploma is recognized worldwide for advancement and incorporates the US Hospitality Management Diploma awarded by the American Hotel & Lodging Association (AH&LA). Ideally suited for those wanting to enter the Hospitality Industry, or those with line level skills or senior hospitality staff wanting proper training in all areas. The Diploma allows scope into the Hotel industry as well as Resorts, Country Clubs, Cruise Ships, Casinos and Convention Centres.

Continental has arranged to bring to you the best of world training. Our professional team of lecturers takes your education seriously with review questions, practical case studies, 100% U.S. materials and a truly internationally recognized award. This Diploma in Hospitality Management is recognized in over 103 countries. The US program combined with that offered by Continental Educators has developed along with Hospitality World, an opportunity for graduates to participate in the Hospitality Industry Worldwide. Manuals are all provided for in the program, and students receive 12 specialised books supplemented by special materials from CE.

All exams and marking is conducted in the USA and awards come directly also from the USA. Students are also issued a USA Student Number that is maintained for them in the USA.

The attachment provides students with operational experience in the Hospitality Industry. Students can expect to be placed in various sections of the Industry, from F&B, Front Office or resorts for the period of the attachment.

Students would commence their attachment after completion of the 12 theory modules. Students will be arranged with interviews with Hospitality companies and will need to secure those positions. On successful completion of their attachment, students will receive their Diploma.

Simple Rules on Attachment:

1. In order to obtain the Attachment, students would need to have shown proper behavior during their Theory modules.
2. Students would need to have successfully completed the 12 Theory modules prior to Attachment.
3. Students are expected to perform well during their Attachment and the School will be evaluating students at least twice during the Attachment period.
4. Students that fail the Attachment will not receive the Diploma and only receive attendance reports and statements from the School.
5. Students may be issued with letters from Hospitality operators but this is only in line with policies that the operators have with respect to such letters.
6. Students are expected to follow the work policies of the host company that provides the trainee programs.
7. Students deposits will be held until successful completion of the attachment; if students fail to compete the attachment for any reason the deposit will not be refunded.
8. All attachments are subject to government approvals for appropriate visas and host property acceptance. These acceptances can vary from time to time and students are advised these are not guaranteed options.

Advanced Standing Diploma Program

Hospitality Today: An Introduction

Students will learn about career opportunities in food service, hotels, clubs, and related businesses such as hospitals and the military. Hotel management issues: diversity, retention, harassment, leadership, and more. How management companies and franchises operate. Ethical challenges of daily business decisions.

Food and Beverage Management

Shows how to profitably manage a food service operation in order to satisfy guests. Students learn how to give guests the highest priority as all details of food and beverage operation are planned, implemented, and evaluated.

Students will learn to:

• Increase profits by maximizing service, efficiency, productivity and technology.
• Satisfy the food-quality and nutritional demands of today’s guests
• Meet legal, safety, and sanitation requirements
• Build business through effective marketing strategies

Supervision in the Hospitality Industry

Gives students an insight into how managers and aspiring managers gather the information they need to excel in the hospitality industry. Covers how to recruit, select, and train; increase productivity; control labor costs; effectively communicate; manage conflict and change; and use time management techniques. Case studies will help students practice solving problems they will face on the job.

Students will learn to:

• Identify key supervisory skills and understand why supervisors fail
• Develop the communication skills essential for effective leadership
• Increase productivity and raise performance standards
• Turn basic human resource functions into motivational strategies
  
  

Basic Hotel & Restaurant Accounting

Introduces the fundamentals of financial accounting through examples from hotels, restaurants, and clubs. Even students who feel they are not “numbers people” will easily understand the accounting process and its function in hospitality operations. Summarizes the ten steps in the accounting cycle and covers in detail the income statement and balance sheet and their uses in hospitality-specific accounting systems.

Hospitality Facilities Management & Design

Shows you how operations managers handle today’s engineering and maintenance concerns. Covers all major facility systems. Clearly elaborates how to understand and speak the language of vendors, suppliers, and maintenance/engineering staff; reduce expenses; and increase the efficiency of your facility’s systems.

Students will learn:

• How to communicate effectively with hotel engineering personnel
• How the latest technology can streamline operations procedures
• How to balance the needs of guests with concern for the environment
  

Managing Front Office Operations

You can increase the front office efficiency and help sales grow with the knowledge gained from this course. Includes yield management techniques and the latest computer technology. Shows how front office activities and functions affect other departments and stresses how to manage the front office to ensure your property’s goals are met. Case studies and real world examples present a practical industry focus.

Students will learn:

• The role of each staff member in maintaining high quality service
• Secrets to keeping the front office profitable
• The impact of the latest technology
• The relationship of the front office to other departments

Housekeeping Management

You will learn what it takes to manage this vital department. Provides a thorough overview, from the big picture of maintaining a quality staff, planning, and organizing, to the technical details of cleaning each area of the hotel. Shows students what it takes to direct the day to day operations of this vital department .

Managing Hospitality Human Resources

Written in practical terms to give you solutions to today’s sensitive problems. Explains how to fulfill the requirements of the Disabilities Act and other employment and workplace laws. Covers the latest strategies for attracting a wider range of applicants, minimizing turnover, reducing productivity losses, and much more.

Students will learn to:

• Attract and retain productive employees
• Handle labor relations and union issues
• Manage the scheduling, training, and job satisfaction needs of employees
  

Marketing of Hospitality Services

Teaches you how to use proven marketing techniques to improve business. Clearly spells out how to develop, implement, and evaluate a marketing plan. Helps you identify and reach the customers you want by using marketing tactics specific to hospitality services. Case studies, internet resources provide valuable information for hospitality marketing success.

International Hotel Management

Provides the background every graduate will need in today’s rapidly changing global market place. Prepares students to plan, develop, market, and manage hotels in the international arena. Gives students a solid foundation for understanding and managing cultural diversity in the workplace, and underscores the importance of protocol in international interactions.

Students will learn:

• How various governments’ political stability and business incentives affect global hospitality companies
• Specific international negotiating issues and the fundamentals of international hotel contracts.
• The differences between recruiting, hiring, orienting, and training international and domestic work forces.
  
  

Contemporary Club Management

Introduces you to the unique world of private club management. From “crunching the numbers” to providing impeccable service, this course explores the issues that today’s club managers face every day. Loaded with case studies, interviews with club managers and sample contracts.

Students will learn to:

• Work effectively with boards, committees, and members
• Identify, attract, and maintain a dedicated staff
• Properly manage food and beverage functions
• Market to the right target groups
• Manage the recreation side of the club operation
  
  

Convention Management and Service

Increase your property’s convention and meeting business through improved marketing and better service. You will learn how to address meeting planners’ needs and concerns confidently, creatively, and effectively. Offers unique ideas for serving groups during their stay. Case studies included to illustrate practical applications of concepts explored in the text.

Students will learn:

• How properties can increase their market share of the conventions and meeting business
• How to reach and promote to key group decision makers
• How to effectively service this growing market
  
  

ASSESSMENTS Weightings:

Case Studies  &  Weekly Tests        10%
Project Work                                         20%
Final Examinations                             70%
                                                              --------
                                                               100%

The course can be completed by attending classes (full-time and part-time) or via distance learning.

Note: Modules are subject to change by the US or CE and are regularly updated.

Intakes every month but please note there are only limited seats available per intake.

FULL TIME STUDIES:

The Full time program for the Hospitality Management Diploma is conducted Mondays to Fridays. Students attend 17.5 hours per week. The duration of the Program is one year. Additionally students may have seminars, case studies to attend outside these hours. Site visits to hospitality organisations are also arranged. Full Time students are advised to allocate at least 20 hour per week outside class time for extra studies in order to successfully complete the Program.

PART TIME STUDIES:

Part Time program for the Hospitality Management Diploma is conducted on Mondays and Thursday between the hours of 6.30pm-9.30pm. Part time is ideally suited to those that are currently working or have other commitments during the day.The Part Time program duration is 16 months. Site visits are also arranged. Part Time students are advised to allocate 20 hours per week outside class time for extra studies in order to successfully complete the Program.

DISTANCE LEARNING

Ideal for those working or unable to attend regular timings for classroom instruction. Our full range of programs is devised in such a way that enables you to complete the program as though you were attending classes. You will receive Manuals/Books for each area. Each module or program comes with assessment papers that you complete and send back to CE for marking. CE then advises if you are ready to sit for the examinations based on your marks of the assessment papers. Alternatively you can choose when you would like to sit for the examination. If you encounter difficulties with the subject matter; just call CE and a lecturer will assist you further. Professional Certificate Courses require a time limit for you to sit for an examination. Examinations are in multiple choice formats.

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